学术动态
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365体育2014年学术活动月讲座(第六讲)
应365体育邀请,美国西乔治亚州立大学魏玉杰副教授将来我院进行学术讲座,欢迎广大师生届时参加。
题 目:Marketing Ethics
主讲人:魏玉杰
时 间:11月28日(星期五)14:30—16:30
地 点:榆中校区天山堂A201教室
主讲人简介:
YUJIE (JACK) WEI
Associate Professor of Marketing, Department of Marketing & Real Estate,Richards College of
Business, University of West Georgia
EDUCATION
Ph.D. in Marketing, Georgia State University, Atlanta, Georgia(2007)
Graduate Diploma (equivalent to M.A.) in Applied Linguistics, University of Science and
Technology Beijing, Beijing, China(1990)
B.A. in English, Shanxi Normal University, Xi’an, China(1988)
RESEARCH INTERESTS
Social Media Marketing
International Marketing
Advertising and Brand Management
Consumer Behavior